CEO's Message

CEO's Message

Dr. Anuj Saxena

From the Managing Director's Desk

It gives me immense pleasure in informing you that there has been a significant growth in the company in the year gone by. It has been a year of remarkable achievements and steady growth: awards galore, new product launches and a magnificent turnover.

Crossing the `100-crore mark just sets a new beginning for us. This massive jump in the turnover is because we were able to strike a balance between our popular consumer products and our high-quality pharmaceuticals.

The company was acknowledged for its commitment to quality, leadership, technology and innovation by various organizations. The Business Initiative Directions (BID) International Quality Convention honored us with the 'International Quality ERA Award' in Geneva; and back home we received the 'Emerging Company Award 2010' from the Indian Achievers' Forum. It feels great when your hard-work and achievements are recognized.

Keeping in mind the accolades, we have planned a shift in our strategy. We intend to focus more on building our own brands now, thus balancing our portfolio with self-manufactured and in-licensed products. We recently launched our in-house deodorant brand Octane and plan to launch a few more products this year. These products are going to be well-studied, self-researched, and will be of international quality; in the areas like Skin care, oral care, personal-grooming, pain relief, and the cough and cold segments. Following this shift in strategy the company targets to have a 50:50 ratio between in-licensed products and own brands over the next few years. 

The Octane range of deodorants was very well received in the market. With Fuel and Octane we are aiming to acquire 8 - 9 per cent market share within a year.

With exciting opportunities and abundant launches, the coming year is going to be very exciting and full of buzz. With our distribution and supply logistics being in place, we are hoping to make new marvels in the industry.

I would like to wrap up by thanking and congratulating the Elder Health Care team, who have made this triumph possible with their fervor, hard-work and dedication. I would also like to thank our shareholders for their support and cooperation. I assure them that Elder Health Care will rapidly grow in the years to come, and that we will be persistent in delivering the best.

With Warm Regard's