International Business
International Business
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Introduction
Elder Health Care Ltd having gained a foothold in the domestic market since its inception took steps towards a very natural progression into ventures in the overseas market in October, 2009.
At the onset, EHC had an existing product bouquet catering to various categories in the FMCG space in the domestic sector. The products had already created a mark in the Oral Care, personal Care and Skin Care segments
The endeavour was to tap on the ever increasing demand for these products on a global platform even as these very categories kept growing exponentially.
Thus began Elder’s journey into the Asian Sub-continent where SriLanka is a strong foothold and we have created a base in Bangladesh. We have moved into the African market by entrenching ourselves in Zambia and look to grow from thereon. We have our eyes on the European Union with Bulgaria being the hub.
We are ready to surge ahead in the ever growing and ever challenging global market.
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